In 1872, a large company called Companhia Econômica de Lavanderia a Vapor was opened in the Laranjeiras neighborhood, around what is now Rua General Glicério. The laundry, owned by Francisco de Sá Nogueira, José Duarte da Fonseca Silva, and Miguel Couto dos Santos, was sold eight years later and, in 1880, was transformed into a textile and dyeing industry - the Companhia de Fiação e Tecidos Aliança. Its owners were the Portuguese José Augusto Laranja and Joaquim Carvalho de Oliveira e Silva, and the Englishman Henrique Whittaker.
Vista aérea da fábrica de tecidos Aliança, no bairro de Laranjeiras, cidade do Rio de Janeiro. Fonte: Memória da Eletricidade
Companhia Aliança was one of the city's most important textile factories and is part of the history of Rio de Janeiro's industrial development. The factory, which at one point had around 2,000 people on its staff, was one of those responsible for attracting, to the then-distant Rio south zone, residents who were not part of the city's economic elites - just like the factories of Jardim Botânico, Gávea, and Botafogo.
Oficina da Fábrica Aliança. Fonte: Memória da eletricidade
In the 1930s, the South Zone was beginning to cease being an industrial area. Thus, in 1935, Aliança was sold to the businessman Severino Pereira da Silva, from Pernambuco, and, in 1937, it ceased operations. On the site where the factory once stood, Pereira da Silva launched Cidade-Jardim Laranjeiras, a real estate development introduced in the 1940s. The company's closure led to a decline in the neighborhood's economy and to the departure of many workers, who went on to live in areas farther from the city.
Anúncio do lançamento da Cidade-Jardim Laranjeiras - O Globo, 15/01/1945. Imagem retirada do blog Saudades do Rio