Until the end of the 1940s, the few galleries that emerged in the city were art spaces that also carried out other commercial functions – framing, book publishing, buying and selling works. Starting in the 1960s, this situation changed completely with the emergence of galleries whose commercial profile was linked to a proactive approach to exhibitions and critical intervention in the local art scene.
Some of the city's leading galleries were born back in the previous decade, such as the fundamental Petite Galerie, opened by painter Mario Agostinelli on Avenida Atlântica, Copacabana, next to the old Cinema Rian. Some years later, Franco Terranova takes over the gallery and, after a period of difficulty, moves with new partners to Praça General Osório, Ipanema. There, he gives it a profile that is at once modern and experimental, featuring artists such as Milton da Costa, Di Cavalcanti, and Rubem Valentim alongside young artists living in Rio de Janeiro, such as Rubens Gerchman and Roberto Magalhães.
Notícia da inauguração da Galeria Macunaíma, com a exposição "30 anos de arte brasileira", listando os artistas representados.
Still in the previous decade, the important Dezon galleries emerged, on Rua Almirante Gonçalves at the corner of Sá Ferreira, and the Macunaíma Gallery (created by students of the Escola Nacional de Belas Artes), and, in 1960, the Bonino Gallery, on Rua Barata Ribeiro, Copacabana. The latter, founded by Alfredo Bonino and run by Giovanna Bonino, deserves special mention for having been the city's first gallery designed specifically to display works of art. It was one of the city's most enduring and solid galleries devoted especially to visual art exhibitions, besides creating an important flow with other galleries in New York and Buenos Aires. For more than two decades, it exhibited the great names of Brazilian art of its time, balancing figurative artists, informal abstractionists, and geometric artists – the three great Brazilian trends of the 1950s. As an example of its importance, back in October 1960 Lygia Clark exhibited her Bichos for the first time, revolutionary hinged sculpture works that would become world-famous.
Lygia Clark em sua exposição na Galeria Bonino, 1960. Portal Lygia Clark
In 1961, another important open space in the city was Galeria Relevo, on Avenida Copacabana. Relevo's importance in the city's cultural scene has to do with the presence of one of its owners, Jean Boghici, a Romanian who went through countless adventures before arriving in Rio de Janeiro and, together with partners, opening the gallery. Its major difference from the city's other galleries, such as Bonino, was signing on as exclusive artists the young Rubens Gerchman, Antonio Dias, and Wanda Pimentel, the first two with great prominence at the time.
Rubens Gerchman, Roberto Magalhães, Carlos Vergara, Antonio Dias e Pedro Escoteguy, exposição de Gerchman na Galeria Relevo, 1965. Fonte: Sita Das Artes
Other galleries from this period worth highlighting were Sobradinho, on Rua Leopoldo Miguez, and Galeria Gea, on Rua Barão de Ipanema, both opened in 1962; Galeria Goledi, opened on Rua Prudente de Moraes in 1964; and Galeria G-4, on Rua Dias da Rocha, Copacabana, in 1966 (which held Hélio Oiticica's only solo exhibition in Brazil), in addition to several others that, even if they did not have greater significance in the city's cultural life, definitively broadened and diversified the Brazilian and Rio art market.