Its boldness was so great that, even today, more than 50 years after its last edition was published, Revista Senhor still has a legion of fans and is a reference point in how graphic projects are conceived in Brazil. A publication that marked the country's cultural life, it had names like Otto Maria Carpeaux, Fernando Sabino, Paulo Mendes Campos, Rubem Braga, Antonio Callado, Antônio Maria, Sérgio Porto, and Carlos Heitor Cony parade through its pages. Clarice Lispector and Guimarães Rosa published short stories. Jorge Amado also contributed fiction. Unpublished translations of foreign authors shone in its editions.
Capa da revista Senhor - 1960
Paulo Francis was assistant editor, Carlos Scliar was art director, and Jaguar was in charge of the cartoons. Ivan Lessa, who was a writer there, once described it as "a mix of sorts of Esquire [an American magazine for the male audience], New Yorker and Playboy." Not by chance, the magazine ceased its activities in the same year the Military Dictatorship was established in the country: 1964.