"It happened, it made the headlines" defined the slogan that accompanied, for several decades, what was one of the leading Brazilian magazines. Manchete was an essentially carioca publication, despite having been born within a family of Ukrainians, the Blochs. Its pages mirrored news, opinions, advertisements, fashions, photographs, and images that influenced the whole country.
Image description: The image is a black-and-white magazine cover dated April 26, 1952. The magazine is called "Manchete" and is described as a weekly magazine from Rio de Janeiro. In the upper right corner, there is a highlighted text announcing an exclusive feature on Ingrid Bergman. The cover shows a woman in a white dress, posing beside a carriage adorned with gold and red details. The carriage is positioned at the center of the image, with the woman standing in front of it, and both are in an indoor setting, possibly a gallery or museum.Primeira edição da Revista Manchete. Fundação Biblioteca Nacional
It originally competed with the magazine O Cruzeiro, which also marked a shift in approach regarding the emphasis on images and the novelty of color printing. Launched in 1952, Manchete cultivated a team of columnists and reporters that brought together names such as Carlos Drummond de Andrade, Rubem Braga, Manuel Bandeira, Lygia Fagundes Telles, Elsie Lessa, Paulo Mendes Campos, Fernando Sabino, David Nasser, Nelson Rodrigues, among others.
Image description: The image is a magazine cover, specifically from "Manchete". The cover features a man in a black suit, smiling and raising a black hat. In the background, there is a modern building with several windows. The sky is light blue. At the top of the cover, there is text in Portuguese that reads "Cobertura completa" and "O adeus a JK", followed by "especial um poster histórico".Edição especial da Revista Manchete. Fundação Biblioteca Nacional
The magazine was censored a few times. But it also had large print runs sell out, when covering landmark events on the national scene. It was an enthusiastic supporter of President Kubitschek and his plan for progress. It succumbed in 2000, along with the bankruptcy of the Bloch publishing group, but its archive is available for consultation online on the website of the Hemeroteca Digital, a project of the National Library.
