Where the Edifício Avenida Central stands today, the Hotel Avenida and the Galeria Cruzeiro once shone, symbols of the Belle Époque in Rio and built along the lines of eclectic architecture with European influence.
Opened in 1910, the Hotel Avenida boasted the most modern facilities of its time: its 220 rooms were lit with electric power, and it was one of the first buildings in the city to have an elevator.
Detail of the Hotel Avenida façade. Photo by Marc Ferrez. Source: Estilos Arquitetônicos website
Galeria Cruzeiro, so named because of two passages crossing in the shape of a cross, was located on the ground floor of the hotel. It housed the circular tram station of the Companhia Ferro-Carril do Jardim Botânico, which connected Downtown to the South Zone.
The Gallery also housed a large number of commercial establishments: shops that dictated the city's fashion trends, restaurants and bars. It was a gathering place for bohemians because of the famous bars Nacional and Franziskaner, frequented by João do Rio, Olavo Bilac, Manuel Bandeira, Pixinguinha, and Noel Rosa.
The Galeria Cruzeiro, on the ground floor of the Hotel Avenida. Source: Estilos Arquitetônicos website
It was also one of the main settings for Rio's carnival, drawing crowds of revelers who arrived on the crowded, noisy trams. “Happiness leapt from the wooden benches of the trams to the marble tables of the bars.” It began to lose importance starting in 1937, when the tram station moved to operate at the newly opened Tabuleiro da Baiana and was chosen as the favorite spot of bicheiros and street vendors.
Hotel Avenida and Avenida Central in 1920. Photo by Augusto Malta. Source: Estilos Arquitetônicos website
In the mid-1950s, news of the demolition mobilized part of the population, but the building was torn down anyway, in 1957, to make way for the Edifício Avenida Central.