Once again, the advertising campaign appears as an important tool for promotion, this time for Excelsior's buses. Extolling the comfort, punctuality, safety, and economy of the transportation.
Image description: The image is a black-and-white advertising poster featuring an Excelsior bus. On the left, there is a logo with the name "Viação Light Excelsior" inside a circle. Below it, there is a poem attributed to D. Xiquote. The text describes the benefits of Excelsior buses, such as comfort, regularity, and safety. On the right, there are illustrations of people waiting for the bus in torrential rain, with a large bus marked "Maua Jockey Club" in the center.Revista Light - outubro de 1933
Imagem 1 de 3: Revista Light - outubro de 1933