Taís Gomes
Four English lads were responsible for a hysteria that swept crowds along with it. The Brazilian press frequently highlighted the group's rise and put in the headlines the “collective madness” that the young men from Liverpool were causing. The influence that John Lennon, Paul McCartney, George Harrison, and Ringo Starr had on young people all over the world surpassed a similar event, experienced years earlier, with Elvis Presley.
The Beatles were already a huge success in England and Europe in 1964. But, certainly, the band's trip to the United States and their live appearance on the show
The Ed Sullivan Show
, in February of that year, marked the worldwide rise of the musical phenomenon. Or rather, of the phenomenon that was not only musical. By that point, their portraits were already being printed on shirts, jackets, pillowcases, and even dish towels. The wig trade saw high demand as fans copied their idols' hairstyle.
Brazil was not immune to the "Beatles industry" from head to toe. "Their hairstyles are, without a doubt, more successful than their voices," reported the Rio press. The band's rising popularity in the country was marked by the LP
Beatlemania
Released by Odeon in March, the LP was a kind of compilation exclusive to the Brazilian market, and within the first weeks after its release it was already in 1st place on the list of most sought-after popular records. However, in Rio, the songs could be heard even before their official release. Thanks to Joãozinho Ramos, who, according to the newspaper
Última Hora
, expedited the unofficial launch at the Jirau nightclub. On the strength of that achievement, still in March, when the single featuring the album's two biggest hits was released,
I want to hold your hand
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She loves you
...were already on the tip of every carioca's tongue.
Image description: The image is a black-and-white photograph. Three men are in the foreground, with expressive faces and short hair. They are arranged side by side, with the man on the left closest to the camera. Above them is written "Beatlemania" in cursive letters.Capa do disco
Beatlemania
lançado
pela
Odeon em março de 1964.
Reprodução Ricardo Pugialli.