The mid-20th century corresponded to a fertile period for the so-called visual arts in Rio de Janeiro. A visit to the Rio das artes gallery will serve to revisit that context. But here, it is worth remembering that large companies of the period contributed to that process. To commemorate the inauguration of its new building on Rua do Ouvidor, Sul America Terrestres, Marítimos e Acidentes, a large insurance company, promoted in 1949 the largest modern art exhibition held in the country until then, occupying five floors of the [today] Palácio Gustavo Capanema. The MAM/Museu de Arte Moderna do Rio de Janeiro had been created the previous year and, until then, did not even have an expressive collection or its own headquarters. The Biblioteca Circulante, later Biblioteca dos Empregados da Light, on the occasion of its twentieth anniversary in 1953, began to sponsor the “Mostras de Arte dos Empregados da Light,” which included painting, sculpture, drawing, applied arts, photography, literature, ceramics, etc., which attested to “the growing enthusiasm of the employees for the artistic movement within the Companies themselves,” according to the report of the newspaper A Turbina (year 2, Nov. 1955, n. 17). ”Furthermore,” it continues, “through the Education and Selection Division of the Personnel Department, it has sought to stimulate the artistic inclinations of the employees, organizing a drawing and painting course whose attendance has been among the most encouraging.” And even among the directors of Light, there were great figures. Vincent Ibberson, who worked in the Chemical Division of the Société Anonyme du Gaz, “began painting watercolors there around 1951. He became so enthusiastic that he joined the Free Painting Course, maintained by Ivan Serpa, at the Museum of Modern Art. The result was his participation in the 1st Grupo Frente Exhibition” – an inescapable reference in the advancement of visual arts in Rio in those years and which had international repercussion. (A Turbina, year 4, Oct. 1957, n. 40).
Aspecto da Mostra de Arte – 08/10/1953 – Octacílio B. Monteiro
On the occasion of the inaugurations, there were many personalities from the academic and cultural worlds who graced the event. In the photograph, Pedro Calmon (on the left), one of the most influential figures of his time, is guided by a Light official. The directors of the museums and art schools equally graced those events.
Mostra de Arte – 29/10/1953 – Octacílio B. Monteiro
On the occasion of the aforementioned exhibition sponsored by Sul América in 1949, the writer José Lins do Rego had declared: “Something new is indeed happening in this wonderful city: art seems to be obtaining citizenship in the world of finance, of banks, of insurance companies, which for so long functioned at the margins of that which constitutes the soul of the country. This novelty matters, if followed by other experiences, particularly in such a hard hour for artists.” (O Globo, 09 May. 1949).
II Mostra de Arte - Biblioteca – 17/11/1954 – Octacílio B. Monteiro
Photography was going through its modern period, even if late, in Brazil. More and more citizens allowed themselves to be fascinated by this powerful tool of recording and expression. There was great availability of equipment and photographic material on the market, a profusion of home laboratories and still the photo clubs – spaces of coexistence that fostered study and practice, where the exhibition of works through national and international circuits was paramount.
V Mostra de Arte – 06/11/1957 – Octacílio B. Monteiro
In this photograph we see the journalist, writer, and translator Eneida de Moraes (Belém 1904 – Rio de Janeiro 1971), at the time a columnist for the Diário de Notícias and also a collaborator of the Light group. She worked for the newspaper A Turbina, a monthly published by the Public Relations Department of the Rio de Janeiro Light and Power Company starting in 1954, which provided space for the activities of employees who produced art. Eneida, as she liked to be called, was also a translator and an active Marxist militant. Among her books, História do carnaval carioca (1958) stands out.
V Mostra de Arte: Eneida de Moares – 16/10/1957
Antônio Gallotti, a prominent and controversial figure in the country's political scene for many decades, was an influential leader of Light since 1956 (at the head of the company Carris, Luz e Força do Rio de Janeiro) and presided over the Grupo Light between 1965 and 1974, when the company was sold to the Brazilian government. The photograph records the moment when Gallotti (on the right) receives a printed portrait (pen nib) from the hands of the exhibitor J. A. Mendes, as a form of tribute from the artists who participated in the V Mostra de Arte to the Grupo Light.
V Mostra de Arte - Inauguração – 07/10/1957 – Octacílio B. Monteiro
One of the famous storefronts of the Light headquarters building, on Marechal Floriano Avenue, announcing the VI Art Exhibition in 1958. In addition to more traditional artistic manifestations – drawing, painting, and sculpture – the poster enumerates others: photography, whose presence grew significantly throughout the 20th century; ceramics, decorative arts, and household crafts.
Vitrine de Exposições do CCL - VI Mostra de Arte - 22/10/1958 - Gerson Rodrigues Géa